Welcome to the Brand Blog at MOST. We’re the wise-sized™ brand development and advertising agency with a specific passion for Brands…understanding, building and adding value to them. We have the experience to prove it and want to work with other companies and clients with the same passion for maximizing the value of one of the most important assets they have. After all, where would Nike be without “Just Do It” and their Swoosh? Or MacDonald’s without their “I’m Loving It” and the golden arches? When you hear the name Ritz-Carlton, what pops into your head? Their logo? No. An experience of a lifetime, exquisite service, amenities and a passion for getting it just right? Maybe, depending on the way you see what their brand means to you.Stop by often and we’ll be posting some thoughts for your consideration. We’ll have a point of view, I promise you. Because for me, there is nothing better than a well executed brand vision and nothing sadder when you see “Brand Managers” fritter away the very essence of what makes or made their brand great. While you’re at it…drop us a line, leave your own thoughts and contributions to the overarching discussion we’re trying to create here.
It ought to be fun. We’ll make it interesting. We promise you.
John G. Most is a 35 year veteran in the branding and advertising industry, credited by his clients as the strategic architect and guardian of the brands he helped build: Coca-Cola, Nabisco, Grey Poupon, A.1. Steak Sauce; The Prudential, Campbell’s Soup, General Mills, Bertolli Olive Oil and AMTRAK. John is one of only 25 Certified Brand Strategists in the country, accredited by The Brand Establishment. He is a well-known speaker and is an expert on topics including brand development and advertising.

Good stuff, I was recently in the logo development process and was able to work with a great team from Sydney, DPM Creative Group. I think it is integral for a business to fully grasp branding and logo development. I will be back for some inspiration,thank you!
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